I am a big fan of goal setting and planning. And being close to the end of 2021, now is a great time to start planning my business goals for 2022. I’m going to look at my photography goals and habits, education I want to focus on, social media content, and financial goals. I also want to create action steps for how to crush those goals next year.
Photography Goals and Habits
I want to become a better photographer, which means taking more photos. I just have to find more things to photograph. I’m in the process of creating a photography bucket list, which I’m hoping to blog about later this month, once I have more than three items on it.
I’m also considering doing a photo challenge or two. Feel free and challenge me in the comments below.
As for habits. I need to start taking my camera out at least three times a week. That could get challenging in the winter with it getting dark so early, and working so much at the day job, but I need to start making this more of a priority than I have been. If that means sunrise photography in my backyard, then maybe it should.
I love learning new things, especially if they will help me and my business in the long run. A few things I want to learn how to do better/more effectively include:
- SEO marketing on my blog and Etsy
- Basic accounting
- Social Media
I am considering using my free trial of courses on LinkedIn, but I want to take full advantage of that, so I’m going to wait until probably March, when my husband is super busy at work and I won’t miss out on time together.
Social Media Content Planning
I enjoy creating content for my blog, Pinterest, TikTok, and Instagram. Although my Pinterest and Instagram accounts have been neglected lately, sorry if you follow me there. I want to start posting at times that get the most interaction.
In order to do that, I need to start tracking when I post and the results. I also need to create a calendar and stick to that schedule. Any tips on the best times to post?
My ultimate goal is to earn enough to become a full-time photographer. That’s my long-term goal, that I’m slowly building toward, as I know it won’t happen overnight. I have yearly goals, that gradually increase to a full-time income.
I also believe in having multiple streams of income, just in case one thing fails, so I’m currently looking at creating those streams. So far, I have:
- Blog Ads
- Art and Craft Fairs
In the next couple of weeks, I’m looking at adding
- A shop on my website
- A shop on my Facebook page
For 2022 I plan on going to more than a few art and craft fairs, which means I need to start looking for some. I’m part of a group on Facebook that posts upcoming shows pretty regularly, I just need to check in on that frequently and find dates that shouldn’t interfere with my work schedule.
Items I Need
In order to crush these goals, here are a few items that I should invest in to help keep track of what I have done, and what I need to do yet.
- Calendar. I need a desk calendar and I need to block off my weekends to work so I don’t accidentally book something for a day I’m not available. It will also help me keep track of my social media posts.
- To Do List. I love writing to do lists, and I really love crossing things off. This will help me keep track of my monthly goals and see what I need to work on better in the future.
- Notebook/Computer. This will help me when I’m working on my education so I can take notes, and then use what I learn to grow.
- Cameras. I won’t have a photography business if I don’t take my cameras out and grow as a photographer.
Have you started your 2022 planning yet? What are you hoping to accomplish in the new year? Let me know in the comments below.